Because in such languages the number word is still tied to the thing being counted — the count has not yet been separated from what is counted.
- The name carries extra information. One series for coconuts, another for canoes, another for fish: the word tells the listener both how many and of what, so nothing has to be said twice.
- Different goods are handled in different natural groups. Fish may come in pairs, coconuts in bunches, yams by the basket. A counting series that grew out of the way a good is actually stacked and traded is the most convenient one for that good.
- Status and ceremony. A separate series was often kept for people, or for objects used in rituals, marking them out as different from ordinary trade goods.