Five lessons come straight out of J.R.D. Tata’s record, and each one matches a task in Fig. 7.16.
| Lesson | The evidence in the case |
|---|---|
| 1. Solve a problem the country does not yet know it has. | He started Tata Airlines in 1932, when India had no airline at all. It later became Air India. Being early is uncomfortable and is where the largest gains lie |
| 2. A business is judged by more than its profit. | He believed businesses should not only make money but also help society — the same idea that India later wrote into law as CSR in 2014 |
| 3. Look after the people who do the work. | He was known for caring about his workers and believed in providing them with good working conditions — in this chapter’s language, he invested in his human capital |
| 4. Build breadth, not one lucky product. | Under his leadership the Tata Group expanded into steel, cars, power and chemicals — a group that survives one industry’s bad decade because it is not standing on one leg |
| 5. Character is the long-term asset. | He was “a man of vision, hard work, and honesty”. In 1992 he received the Bharat Ratna, India’s highest civilian award, for his service to the nation |
Born 1904 · founded Tata Airlines in 1932 → he was about 28
Bharat Ratna in 1992 → 60 years after the airline, at about 88