The six pictures use two different tricks. Pictures 1–3 are ambigrams — words drawn so that they read as a second word when you turn the page upside down. Pictures 4–6 are figure-and-ground illusions — the eye cannot decide which part is the object and which is the background, so it flips between two pictures.
| No. | What you see first | The second thing | Kind of illusion |
|---|---|---|---|
| 1 | the word teach | turn it upside down and it reads learn | Ambigram — and a pair of opposites |
| 2 | the word hate | turned round, it reads love | Ambigram |
| 3 | the word good | turned round, it reads evil | Ambigram |
| 4 | a leafy tree with two birds flying above it | stare at the twisted trunk and the white gaps between the branches, and a face (or a pair of faces) appears in them | Hidden figure in the negative space |
| 5 | a penguin, facing left | look only at the white part and it becomes a man's head in profile, with an eye and a long nose | Figure and ground |
| 6 | a row of white stone pillars | look at the black shapes between them and they become people standing face to face | Figure and ground (the same trick as Rubin's vase) |