Balance the cube on one corner so that the long diagonal through that corner runs straight up and down. Now project it down onto the floor.
The reason is symmetry. Look at the three edges meeting at the bottom corner. Spin the cube through 120° about the vertical diagonal: the cube lands exactly on itself, and those three edges swap round among themselves. So no one of them is in any way special — they must all be tilted from the vertical by the same angle, and therefore their shadows on the floor must all be the same length.
An edge along (1, 0, 0) makes an angle θ with the diagonal, where cos θ = 1⁄√3
Length of its shadow = sin θ = √(1 − 1⁄3) = √(2⁄3) ≈ 0.816 units
The same number comes out for the other two edges. And every edge of the cube is parallel to one of these three, so all twelve edges project to the same length. That is exactly what the word isometric — ‘equal measure’ — is recording.